Vogue

If you want to get a feel for Brazilian fashion, look no further than the nation’s online influencers. Whether they’re shining a light on local talent, giving the scoop on the latest trends, or simply sharing their unique personal style, Brazil’s fashion bloggers offer a fresh spin on the tried-and-true formulas—we’re taking a look at five of the nation’s trendsetters and their must-read blogs.

brazilian bloggers
brazilian bloggersPhoto: Courtesy of Camila Coutinho / @camilacoutinho

Camila Coutinho

Instagram: @camilacoutinho
Site: Garotas Estúpidasnull

As the digital ambassador for the Rio Olympics, Camila Coutinho has been all over social media promoting the games, but long before she was snapping athletes winning gold, Coutinho was making a name for herself as one of Brazil’s most popular new-media stars. Founding her site, Garotas Estúpidas, back in 2006, Coutinho was among the first fashion bloggers in Brazil. Since then she’s expanded into YouTube and Instagram channels, where she shares everything from her thoughts on the latest trends to DIY lessons on how to make your own jewelry.

Fashion Bloggers

Fashion Is Noting,

Fashion is Everything

Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards fashion blogs. But we are not complaining, because that’s made our lives twice as easy. It’s a hashtag game out there, and that’s how we are neck deep into people’s profiles – engrossed, enamored, and even losing a few days while browsing one hashtag after another. Sometimes it can be overwhelming too, to see every second influencer with thousands of followers (and sometimes millions) and the stuff they have to offer. But some fashion bloggers manage to stand out despite all of it. And we are going to talk about them today. If fashion and being updated is your thing, you need to follow them! Check the list, below!